Vicki Massad

Vicki joined American Liberty Hospitality in 1973 and brings abundant management experience to the team. Her background includes Rooms Division experience with business transient and convention hotels, guest service, training, and yield management procedures for several properties of varying sizes and business profiles. Today her day- to-day operations assignment requires her to direct management and capital improvement strategies for owned and managed properties throughout ALH’s portfolio. Vicki‚Äôs standards of excellence in property inspections and service audits distinguish her as an industry leader in quality assurance. Interfacing directly with property managers, investors, owners and franchisors, she uses her professional experience to produce desired financial returns. Vicki motivates ALH’s team members to stretch for optimal results while using her owners’ perspective of preserving the asset. In 2003, she was named an honorary alumnus of the Conrad N. Hilton college of Hotel and Restaurant Management at the University of Houston. She is the mother of three children, all graduates of the Hilton College. In 2008, she was awarded the Distinguished Alumna Award for her outstanding service to the College and to the hospitality educational community. Vicki has served as a Best Western Governor for nearly a decade and really enjoys the relationships that come from working with brands and fellow owners. Vicki is originally from Waxahachie, Texas.

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